What is the most bought product online in the CEFTA region?

As in the world, mostly bought online products in the markets of the CEFTA region are clothes. The fashion industry is the fastest to see e-commerce as an opportunity to make more profit, offering consumers user-friendly online stores.

In Kosovo, in the last 3 months, 77% of online shoppers bought clothes, which makes Kosovo ranked best in this category compared to the other 6 CEFTA markets.

In the category: furniture, home accessories, and garden products, Kosovo is also best ranked where 23% of buyers ordered online from these products, followed by Bosnia and Herzegovina with 22%.

More information on customer habits in the CEFTA region, shown in interactive charts can be found in the e-commerce data on еcommerce4all.eu