Jul 25 2023

Training on: “Maximizing your marketing strategy”

  • 09:00 AM

Maximizing Your Marketing Strategy: Creating an Integrated Approach for Success.


In this interactive training, which takes place on July 25, we will delve deep into the world of marketing strategy and explore the critical role it plays in driving business growth and achieving marketing objectives.

We will examine the reasons why a strong strategy serves as the basis for effective marketing campaigns and ensures long-term business success. We’ll demonstrate how a strategic approach can align marketing efforts with overall business goals, optimize resource allocation, and differentiate your brand in a competitive landscape.

We will explore various components of an integrated marketing strategy from defining target audiences and conducting market research to selecting the most appropriate marketing channels and creating a cohesive brand message.

Whether you are a seasoned marketing professional or an entrepreneur looking to improve your marketing skills, this training is designed to empower you with the skills and knowledge needed to unlock marketing success.



Why is having a well-defined marketing strategy essential to the success of a business?

How does a clear marketing strategy help align marketing efforts with overall business goals?

What are the risks and consequences of not having a solid marketing strategy?

How does a comprehensive marketing strategy contribute to targeting the desired audience?

What are the ways that a marketing strategy guides effective decision making and resource allocation?

How does a thoughtfully crafted marketing strategy help differentiate a brand from its competitors?

What role does a marketing strategy play in creating a consistent and compelling brand message across different channels?

How does a well-executed marketing strategy maximize the impact and effectiveness of marketing campaigns?

What are the long-term benefits of investing time and effort in developing a comprehensive marketing strategy?

How does a marketing strategy provide a framework for measuring and evaluating success?


Target group:

This training is designed for ambitious professionals and business owners who are interested in improving their marketing strategy.



Understand Integrated Marketing: Gain a comprehensive understanding of integrated marketing and its importance in the competitive business landscape.

Explore how integrating different marketing channels and tactics can create a unified brand message that resonates with your target audience.

Develop a Strategic Mindset: Cultivate a strategic mindset when approaching marketing initiatives. Learn how to align marketing goals with overall business objectives, identify target audiences, and develop a cohesive marketing strategy.

Explore Marketing Channels: Explore a wide range of marketing channels and platforms, including digital media, social media, content marketing, advertising, PR and more. Understand the strengths and weaknesses of each channel and learn how to use them effectively to reach and engage with your target audience.

Create a unified message: Learn how to create a consistent and compelling brand message that cuts through the noise and captures the attention of your target audience. Understand the importance of brand positioning, storytelling and consistent messaging across various marketing channels.

Integrate campaign elements: Find out how to integrate different campaign elements, such as content, visuals, design and messaging, to create a seamless and impactful marketing campaign. Understand the role of each element in conveying the brand’s value proposition and engaging the target audience.

Measure and Optimize: Learn how to measure the success of marketing campaigns using key performance indicators (KPIs) and analytics tools. Explore strategies for tracking, analyzing and optimizing marketing efforts to continuously improve results and drive meaningful business results.



Presentation to cover key marketing concepts, industry best practices and case study.

Case Study: We will analyze a real-life marketing case study to demonstrate successful marketing strategies and tactics.

Q&A session conducted to address specific questions and provide clarification on marketing concepts

Networking Opportunity: We believe in fostering connections and collaboration between departments



Ida Lucente is a very accomplished marketing professional and founder of “Lux Marketing Studio”.

With a strong educational foundation and extensive industry experience, Ida has established herself as a leading authority on strategic marketing and brand development. Graduated in “Marketing Communications” at London Metropolitan University. With a very wide experience in the field of marketing PR Agency, Coverdale Barclays, in Soho, London. Working with top-tier clients from the UK and around the globe, she honed her skills in creating bespoke campaigns that resonated with diverse audiences.

In 2016 she joined John Snow Labs, an award-winning AI company specializing in Natural Language Processing (NLP) for healthcare as head of marketing.

Working closely with the founder, Ida led the development and implementation of comprehensive marketing strategies that successfully positioned John Snow Labs as a leader in the healthcare NLP field. Under her leadership, the company achieved an impressive 60% market share in the US. Today, Ida’s various experiences and expertise direct the marketing of “Lux Marketing Studio”. As Marketing Director, she is an expert in designing integrated marketing strategies.



Ajsela TELI


Training Manager

Tirana Chamber of Commerce and Industry

Rruga e Kavajës, Bld 2/2

1001 Tirana, Albania

Phone: +355 (0) 45 800 934 | Cell: +355 69 9712964

E-mail: ajsela_teli@cci.al| web: www.cci.al