DIGITAL MARKETING

Date: 16 June 2020

Time: 09: 00-17: 00

Digital Marketing is the most valued program that CCIT offers for entrepreneurship. Based on the needs of the business community, suggestions and requests of the participants of this program, this time this training cover as a beginning the process of digitalization that is happening or should happen in every company. The training will guide participants on how to understand marketing and digital strategies, innovations and new techniques, how to analyse its results and how to digitize the product or service, and how to reach the customer.

PURPOSE OF THE TRAINING PROGRAM

• Familiarity with marketing innovations
• Stages of digitalization of the company
• Familiarity with the strategies followed by different companies
• Focus on the strategies you will apply

WHO CAN BENEFIT

This training can be attended by managers, company administrators, or marketing specialists who are interested in developing strategic communication skills and new online marketing techniques.

EXPECTED RESULTS

• Understand marketing strategies
• Product digitalization
• Construction of a proper plan, which works based on accurate segmentation of products
• Online market penetration strategies
• Functioning of social networks
• Content building for online media
• Access with the client

Program

(this training will be offered in Albanian but since the digital terminology is in English as a result the content of the modules is in English)

Marketing Fundamentals

In this course, we give you a framework to help you organize and plan your approach. We also have examples of companies that are featured throughout the Digital Marketing scene as an example of how to apply what you learn in both B2C and B2B contexts.

Key Topics

• The Digital Marketing Framework
• What: Your Business
• Who & When: Your Customer
• Where: Marketing Channels
• Why: Marketing Objectives & KPIs

Content Strategy

Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

Key Topics

• Plan Your Content Strategy
• Create Content
• Distribute & Promote Content
• Optimize Website UX & Landing Page
• Measure Impact
• Social Media Marketing (Organic)

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Key Topics

• Social Media Landscape
• Social Media Channels
• Social Media Content
• Implement & Monitor Campaigns
• Measure Impact
• Social Media Advertising (Paid)

Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Key Topics

• Intro to Social Media Advertising
• Platforms for Social Ads
• Facebook – Getting Started
• Facebook – Create Ad Sets
• Facebook – Create and Manage Ads
• Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Key Topics

• How Search Works
• Keywords
• On-Site SEO: Optimize UX & Design
• Off-Site SEO: Link-building
• SEO Audit & Future of SEO
• Search Engine Marketing with AdWords (SEM)

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Key Topics

• Adwords & Keyword Selection
• Create Text Ads
• CPC Bidding
• Navigate AdWord
• SEM Metrics & Optimization
• Display Advertising

Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords.

Key Topics

• How Do Display Ads Work?
• Display Ads & Targeting
• Sales Models
• Display Ads in AdWords
• Video Advertising
• Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Key Topics

• Email List Generation
• Create an Effective Email Campaigns
• Create an Email Plan
• Measure Results
• Measure & Optimize with Google Analytics

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts.

In this course, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Key Topics

• Get Oriented in Google Analytics
• Understand Your Audience
• Evaluate Acquisition
• Understand Behaviour
• Evaluate Conversions
• Optimize Campaign Budgets

LECTURER: Mr. Dritan Pecini

Dritan Pecini is a specialist in the digital field. He was born in Tirana, raised in Athens and studied in Melbourne. He has studied Information Technology and has numerous experiences in various positions in the digital industry in Australia. During his stay in Melbourne, Dritani has mastered his business and has had successful collaborations in the field of Education and Media. Dritani has worked for DDB Albania and Montenegro where he has led the digital strategy for the company and its customers. While now he runs his company Pecini.al.

PAYMENT:

The fee for participation in the training is 8500 ALL, which includes all work materials and certificates at the end of the training. For CCIT membership this training costs 20% less than the standard value.

To register fill out the application form via the link => http://bit.ly/2VnHDWg

 

The application deadline is June 12, 2020.

 

Contact: Adela Myftari

Tel: +355 (0) 45 800 934

E-mail: adela_myftari@cci.al